Materia Natura, the success of sustainability

Fuorisalone was once again set to impress: the 2024 edition, held between 16 and 21 April, exceeded all expectations, with visitors from every Continent. The most important international design brands were present, and were included in the Guide '1125 Eventi per 838 Marchi'. 
Fuorisalone was a success for the city of Milan, bringing in thousands of visitors, in person and remotely: the online audience has grown 23% compared to the previous edition. 

Materia Natura, the 2024 edition theme, was especially appreciated by the exhibitors, which came up with evocative works and installations, to highlight the importance of sustainable development, through design. The Milan design week did not just condemn the environmental crisis, it also welcomed economic and social topics. 

Sky Arte showcased the Fuorisalone 2024's success, by devoting to it part of its April and May broadcasting, including the best events and expos. And this leading channel carved out a nook also for Key Cucine, in an interview about the quality and value of the products' technical features, and on the identity and research behind them. And also unveiling how Key's composition came to be, from material selection to colour palettes. 

The Brera showroom was visited by thousands of people during the Fuorisalone 2024. Architects, designers, journalists and students came by, to see Tai_O, Key's new kitchen, designed in partnership with Nevio Tellatin and Anita Brotto.
We would like to thank them deeply, as they have made this event so important, and have made us so proud of our work.