A dialogue between design and sport on the culture of doing things well

On November 26th, Key Cucine hosted its traditional pre-Christmas press event at the Agape Milano showroom, in the heart of Brera. A pleasant evening, marked by genuine conversations and an informal atmosphere; a moment to meet and thank the journalists and media outlets that have followed the company’s journey for years with attention and professionalism.

Vision & Teamwork – This year’s edition opened an unexpected dialogue between design and sport: the presence of Filippo Galli, former AC Milan player, offered the opportunity to explore the value of vision, ethics, and teamwork – key themes for Key Cucine as well. Together with Giuliano Sbabo, the company’s owner, Galli engaged in an authentic exchange in which two different disciplines revealed surprising points of contact: from the ability to imagine what does not yet exist, to proactivity as the engine of innovation, from the importance of intergenerational relationships to the creation of a team capable of supporting and growing together.

Making the evening even more special were two exceptional partners: Foss Marai, who once again toasted with its Guia Brut Millesimato, and Freely, whose non-alcoholic cocktails intrigued guests and added a fresh and unexpected note to the event.

A sincere thank-you to all the journalists who attended and to those who have supported Key Cucine over the years; it is precisely thanks to these relationships that moments like this gain value and meaning.